Digital Marketing Strategy

NBCUniversal’s cable sports network NBCSN will officially be no more on Dec 31. In January, the company first announced plans to shutter the cable network later this year in an effort to bolster USA Network, which has been shifting away from scripted series and focusing on more sports and reality programming. Some of the biggest…NBCU … More NBCU Will Shutter NBCSN Dec 31, Move Most Sports to USA Network

Sabra, a top hummus and dips brand, has tapped The Martin Agency to grow its already dominant 62% category share through scaling marketing and creative impact. The scope of work includes a creative platform with supporting activations, plus a new product launch in 2022. Sabra previously worked with VaynerMedia and produced a Super Bowl ad…Sabra … More Sabra Taps The Martin Agency as Creative Agency

Famously served shaken or stirred, the martini is an iconic cocktail. French vodka brand Grey Goose is honoring the classic drink with its new campaign, “Vive Le Martini!” debuting today. “The inspiration for the Vive Le Martini! film came from wanting to celebrate both Grey Goose as the quintessential vodka, and the martini as an…Grey … More Grey Goose Twists, Shakes and Chills With Vive Le Martini! Campaign

Agencies have been promising to dismantle the silos among the endless arrays of advertising and marketing services. With Dentsu agency iProspect’s switch to being a full-service shop, executives are conscious of maintaining its identity in the world of performance marketing. In early October, iProspect signaled that it had found the person to maintain its original…iProspect … More iProspect Seeks to Balance Being a Full-Service Agency With Performance Marketing

Want to level up your TikTok ads? Looking for inspiration? In this article, you’ll discover tips and tools that will help you create engaging TikTok ads without expensive design tools. Why You Should Use Native Tools to Create TikTok Ads TikTok is all about making it easier for creators to develop powerful video content for the platform … More How to Easily Create Quality TikTok Ads

Travel became difficult and distant during Covid-19. But it also got personal. Rental management platform Vacasa has roughly 30,000 vacation properties throughout North America. However, it’s also part of an industry that spent a full year in decline due to the pandemic. According to vacation rental data firm AirDNA, the number of paid nightly stays…Data … More Data Finds a Home in Vacation Rental Marketing

Advertisers that rely on Smart Shopping and Local campaigns should test Performance Max campaigns before the change occurs next year. Please visit Search Engine Land for the full article. Performance Max campaigns are now widely available and will include Smart Shopping and Local campaigns in 2022 published first on https://improfitninja.tumblr.com/

In short, just include more details about your job posting in the description property of the structured data. Please visit Search Engine Land for the full article. Google says more detailed descriptions will improve your job posting pages published first on https://improfitninja.tumblr.com/

This not only will work in Chrome for Google Search but potentially can work for any default search provider. Please visit Search Engine Land for the full article. Google Chrome makes Omnibox prefetch faster for your default search engine published first on https://improfitninja.tumblr.com/

Microsoft Advertising has said they focus on automating the repetitive tasks of search advertising so that marketers can focus on the creative and strategic endeavors and these features and updates enforce that concept. Please visit Search Engine Land for the full article. Microsoft Advertising updates include Smart Shopping campaigns rollout and GTM integration published first … More Microsoft Advertising updates include Smart Shopping campaigns rollout and GTM integration